We believe that it is essential for the quality of our consulting services to have comprehensive and in-depth knowledge of the relevant provider markets in the field of customer-centred product communication. Only then are we in a position to make recommendations that best suit your individual requirements. With this in mind, we are not only consultants, but also analysts.

Market overview

We constantly monitor all supply markets that are relevant in connection with customer-centred product communication. This includes both the relevant system classes (e.g. for Product Information Management (PIM), Digital Asset Management (DAM), Publishing (PUB), Customer Relationship Management (CRM), etc.), but also the so-called system integrators – i.e. the companies that implement the systems mentioned and can customise them to your needs.
The results of this market observation can be found in our Navigator. You can use this free of charge to gain an initial overview of providers.

Detail analyses

We analyse individual solution providers in detail and visualise the condensed results as a profile in our so-called QUINTESSENCES. The results of the analysis are simultaneously fed into our provider database and thus form the basis for the pre-selection of suitable systems.

The available QUINTESSENCES can be viewed in the Navigator under the providers. If you are interested in further analyses in addition to these existing analyses, please let us know. We will be happy to take care of it.



The analysis of the solutions is based on a very comprehensive catalogue of criteria; the range of criteria covers all areas that are usually considered in a selection process. In addition, we conduct interviews with customers and, if applicable, implementation partners of the providers.


Our aim is to list all solution providers that are relevant in the respective market in the individual Navigator categories. Due to the dynamic nature of the market, new categories are constantly being added so that we cannot always fulfil this requirement from the outset.

Based on our market research, we initially create a free minimum entry for each solution provider. These entries can be enriched by the providers in several stages for a fee. We regularly request the relevant information from the providers.

Are you interested?

Then please get in touch with us so that we can get to know each other better in a non-binding and free discussion.

Jürgen Burger
CEO | Chief Analyst

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