New systems are always needed to optimise product communication – either to replace existing systems or to introduce previously non-existent functional classes.

We have extensive experience in system selection and can support you throughout the entire selection process with a structured and proven approach, i.e. from the formulation of your specific requirements to the final decision in favour of a specific solution.

The principle of independence and objectivity always applies here: it is not important to us which solution you end up using; the only important thing is that the solution is the best possible fit for you and your requirements.

Your benefit:

• High degree of coverage in the requirements analysis
• Efficient identification of suitable providers (shortlist)
• Compliance-appropriate procedure

The module PROJECT COACHING is specifically designed to strengthen your team's internal competences so that they can manage future projects independently and successfully. Our approach is not just to provide short-term support, but to enable your team to meet challenges with competence and confidence in the long term. We attach great importance to imparting practical knowledge and agile methodological expertise, which are essential for efficient project management. In doing so, we build on the knowledge and experience already gained in earlier project phases to ensure seamless further development and application in day-to-day business. Through individualised coaching and targeted knowledge transfer, we create a basis for the long-term success and independence of your team. This module enables your company to continuously develop and adapt to the rapidly changing requirements of the digital age.

Your benefit:

• Skills development in the team: We impart the necessary expertise in project management and agile methods to promote the independence of your team.
• Long-term knowledge transfer: The skills learnt remain within the company and support the long-term development of your employees.
• Introduction of agile principles: We promote the use of agile methods that lead to more efficient ways of working.
• Independence and self-confidence: Your project manager and the team will be empowered to tackle challenges themselves.
• Improved adaptability: Your team learns to react flexibly to changes and manage them effectively.

Our module PROJECT MANAGEMENT offers comprehensive support for companies facing the challenge of managing complex digital projects. With a deep understanding of your specific requirements, organisational structures and goals, we guide your project safely to success. We utilise the knowledge gained in the preliminary phases and understand that your company and project are unique. Therefore, we tailor our strategy to your individual needs to ensure that project efficiency is maximised while making the best use of resources.

Our service takes the pressure off your team by handling the entire project coordination, from planning to implementation. This allows your team to focus on the essentials while ensuring that the project goal is met or even exceeded.

Rely on our expertise to lead your project to success with precision and care.

Your benefit:

• Targeted project management: Experienced experts manage your project, taking all requirements into account and ensuring that everything runs smoothly.
• Efficient use of resources: Our experience enables us to optimise the use of your resources so that your project is completed in a time and cost-efficient manner.
• Customised solutions: Through our deep understanding of your business goals and needs, we develop strategies that are tailored to you.
• Relief for your team: We relieve you and your team of administrative and coordinative tasks so that you can concentrate on your core competences.

Putting the customer at the centre is not a new idea. Many strategies already emphasise this. However, the term "customer centricity" makes the topic topical again. In the last 40 years, the focus has been on product innovations, which were often orientated towards the competition. This led to a flood of similar products and strong price competition. The actual customer needs were often lost sight of. Customer centricity puts the customer back at the centre and requires a new way of thinking in all areas of the company. A new mindset is required that extends from the management level to the employees. Once this is anchored in the company, the way in which daily work is perceived and, in particular, communication with your customers will change. Aligning product communication with the wishes and needs of your customers and not distributing information in a scattergun approach is now also your opportunity. The technological prerequisites are all in place. We will show you the way and encourage your employees to follow this path. For customer centricity for your company too.

Your benefit:

• Your products become solutions and regain the unique selling points that were so convincing during development or the initial market launch.
• Differentiation creates new sales markets and higher contribution margins – customers pay more for solutions than for products.
• In conjunction with a high degree of digitalisation in your company, the time to market is reduced.
• Your customers will become real fans because they will finally feel understood and in good hands.

Who doesn't dream of reducing bureaucracy and focussing on what the customer wants?
Who doesn't want to be able to react as quickly as possible to threats or market opportunities?
And who wouldn't want to work in a company where people enjoy working and where good specialists are attracted?

These wishes are often opposed by entrenched structures and processes or the attempt to plan and control EVERYTHING.
Modern companies such as Haier, Tesla, Lego or Bosch have accepted that organisations with their customers, suppliers and employees are a complex system that cannot be controlled. They have therefore focussed on being able to react very quickly to changes. They have not copied another company's way of working, but have developed their own methodology.

This change cannot simply be implemented as a project; rather, it requires a change in perspective and mindset.

In our module CONTINUOUS IMPROVEMENT, we provide your management team and employees with these perspectives and create the conditions for modern management and more autonomous action. We provide you with practical, tried-and-tested tools to delegate transparently and sustainably and to set and achieve goals.

Why are we addressing this in the context of product communication?

New software systems and new processes are often introduced as part of new product communication. Existing data silos and principalities need to be broken down. Unfortunately, these aspects are very often ignored and lead to bad vibes or even "political games" surrounding the project implementation.

Do not ignore these dangers, but take advantage of our offer to accompany this change process and be able to act as a stronger company in the end. Give your managers and teams the chance to adapt the organisational structure to the new processes and thus not only implement the new product communication more successfully, but also be attractive as a company for customers and employees.

Your benefit

• Increase efficiency: Eliminate unnecessary work and streamline processes on an ongoing basis. Improve your time to market.
• Improved culture: Avoid the "culture eats strategy for breakfast" phenomenon.
• Continuous innovation: Stay ahead of the competition by learning to implement improvements and new ideas as quickly as possible.
• Employer attractiveness: Inspire employees and attract new talent.

We want the jointly developed roadmap to actually be implemented so that you really achieve the formulated goals. We therefore recommend a regular review meeting in which we examine the current implementation status from an external perspective and update the planning, taking into account any changes to the framework conditions.

We are also available at any time as a sparring partner for all topics related to your product communication.

Your benefit:

• The achievement of agreed targets is ensured.
• In an increasingly volatile world, the ability to adapt to constantly changing conditions becomes a success factor. Through regular reviews, we ensure that changes are recognised and, if necessary, taken into account in further planning.
• With us as an external sparring partner, you can openly discuss new topics and clarify their relevance for your company.