What is the importance of print in product communication today?
Which role does print play in the customer journey and which potential is associated with the use of this medium?
We have worked out answers to these and other questions as part of a study.
The aim of this study is to provide an up-to-date and neutral assessment of print as a medium in order to support objective decisions regarding the best media mix for management, marketing and sales.
The study will be available in German, English and French from 30.10.2023.